Social-media based projects suffer a version of the free-rider problem that I call the front-rider problem. You’ll get a lot of contributors for the front-end part of the project, but sharp drop off towards the tail-end so 1-2 coordinators end up doing the backstopping.
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Working to reshape incentives to fix front-riding. Unlike free-riding, it’s not a moral or incentives failure but a coordination failure. The intent and interest in deep follow through is there, but the mechanisms past the first shallow process stages is too weak to do much.
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Need to go deeper with crowds
Wisdom of crowds: private knowledge, eg trading
User-generated content: creativity/variety, eg memes
User-generated distributed production: commodity labor, eg masks. Map-reduce basically.
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Crowd-sourced Apollo projects
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