First pass model of what’s going to happen to the businesses. Two waves of existential risk: 1-6 months, for companies with comorbidities, then 18mo to 3y for businesses whose exit pivot model is bad. Tried to identify core activity for each of 4 phases, and 3 biz size regimes.
Labelling too early can lead you to stop searching for better models or patterns or data in what you're observing. Like murder cops arresting the first likely suspect.