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The future never arrives with the aesthetics of anybody who’s been actually preparing for it even if it’s a functional equivalent
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Exhibit A: colorfully home-made domestic cozy Etsy masks where all the preppers were prepping grimdark80s tacticool madmaxterminator
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This but with hello kitty aesthetics rather than 80s grimdark would be a winning product twitter.com/DavidSacks/sta…
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Exhibit B: Everybody projecting their favorite dystopian scifi onto today’s regionalism tendency of governors vs Trump. It’s going to play out with tediously bureaucratic banality. You’re not getting names like “Cascadia” etc out of this.
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oh shit we're in *that* part of the YA post-apocalypse backstory twitter.com/mattparlmer/st…
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Exhibit C: Instead of epic apocalypse sermons and stirring leaderly speeches we get... LinkedIn style infoporn
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FULL SLIDESHOW | SA’s Covid-19 epidemic: Trends and next steps ow.ly/8PFc50zcYFk
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I’m probably going to turn more prepper in the process of adapting right now but I’m gonna look for anti-aesthetic ways. Even grey-man is too much aesthetic because normal breaks during crisis so you can’t blend into what doesn’t exist yet. No normcore without norms.
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Humans have a need for narrative projection to dramatize counterfactual thinking, and that means non-functional signifier elements. Like grim events call for beige clothes, right? But when grim events do unfold, and you need fabric, you’ll kinda use whatever the hell you have.
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