Why is animal crossing a big deal rn?
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Was already fairly anticipated for the nostalgia by people 21-27 and then it came out basically right when social distancing started
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There’s a new one on Switch, been a few years since people had a new one to play. Also, Switch is very popular now.
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Switch (already massively popular console) + Much anticipated title (much celebrated series) + experience matched to the times (Animal Crossing was originally made to emulate the feeling of a welcoming community. Perfect for a pandemic).
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minecraft-like world-building
3D social avatars allow for creative expression
childlike aesthetic taps into underexpressed inner child









