1/ THREAD: Time for another set of charts on the real-time economic and market impact of COVID-19, using proprietary data from :
Conversation
2/ Let's start with e-commerce, where we have first-party data that captures transactions by category and not just by store.
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3/ Last week I pointed out a category divergence: animals & pet supplies exploding, apparel & accessories collapsing. That divergence still exists, but has come back a lot from the extremes seen 2 weeks ago; perhaps an early sign of a return to normalcy?
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4/ Two other major e-commerce categories doing well are Electronics (+40% YOY) and Home & Garden (+31% YOY). This is almost certainly driven by the replacement of brick-and-mortar sales by online sales.
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5/ Health & Beauty shows a lot of volatility week to week. We suspect sales of many health products have declined recently due to a lack of inventory, which in turn was perhaps driven by heavy purchasing in early March.
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Replying to
There are a lot of forces pulling this category in different directions: bundling of lipstick and sanitizer is one. Inventories is another. Price dynamics (elasticity, gouging, sales) is a third.
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