Time for some game theory and strategerypic.twitter.com/73HSIDrbFi
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True, but both can be optimized a bit to be kinder to the self/audience. Picking an established problem that people consistently experience defers a lot of the maintenance.
Promo can be optimized as well:
- evergreen campaign that ONLY sends to new subs (e.g., 3 months after they join the list OR to new subs that reach an open/engagement threshold)
- short pitch in emails (e.g., If you enjoyed this letter, learn more on $topic [here](#))
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