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My estimates the min cost of writing ordinary long form nonfiction well at various lengths in the US (not special stuff like poetry or advertising copy): 0-500 words: 5c/word 500-1500: 10c/word 1500-4000: 50c/word 4000-15,000: 75c/word 15,000-50,000: $1/word >50,000: $2/word
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If you aren't being paid at that rate, you're subsidizing the effort in return for access/exposure etc. The cost goes up with total length because you have to keep bigger ideas coherently stable in your head. Even with best structuring/modularization it gets harder and harder.
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I pay $100 honorarium for ribbonfarm contributions in the 1500-4000 range so really that should be $750-$2000 pay. So the exposure piece has to be worth $650-$1900 to people to take the bet.
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I use the subsidy mental model only at 2 levels: public goods, or the "internal economy" of a single household's life.