Conversation

This is something like a roundup of a lot of inside-baseball thinking. Mostly of interest to serious online writers/publishers but the section covering Threadapalooza is possibly of interest to Twitter genpop since so many of you participated.
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New post by @vgr, a text renaissance ribbonfarm.com/2020/02/24/a-t
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I think the death of blogging is for real this time, because a bunch of better options have emerged and because virality is increasingly not worth it. Here I mean classic Wordpress indie-site blogging. Not Medium or fanfic sites or things that have grown into pro-media.
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Though if someone reimagines Wordpress from the ground up around blogchains, threads, stripe etc it’ll come back. Though perhaps so transformed we wouldn’t call it blogging.
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It’s interesting times for writers who are in it for the writing (I’m primarily that), rather than as a means to something else like money, influence, marketing, lead-gen, or as an information-products business like online courses (all of which I’ve done as a side effect)
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So long as you’re not about writing as an end in itself rather than a means, it’s totally a golden age. Great options for doing what you want to very effectively. Writing for the sake of writing is more mixed because temptations to solve for a valuable side effect are high.
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I think the trick is being clear what game you’re in now, what each piece of tech enables, and what tradeoffs are involved in each case. Since the tech supports all games. For example, Patreon solves for community building not writing. Mailchimp solves for marketing not writing.
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You're wrong about the long-term value of WordPress. Its flexibility made it possible to build Stratechery in the first place, and its flexibility allowed me to extend my business model this last week.
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Every single writer on WordPress can follow what Stratechery did; if you're on a dedicated newsletter service, you're left crossing your fingers the platform will support you, with no alternative other than leaving.
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