MCU is a great example in high-money end. MCU lost top property (Spider-Man) to Sony due to bad contracts. So they dropped bar and made things work with second-string properties. When that had stall problems (Hulk 2, Thor 2), they dropped bar again (Guardians of Galaxy)! Gutsy.
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$ and creation interact differently in quality control (QC) vs quality selection (QS) modes. In QC mode, you need $ during tooling period. Building infrastructure needed for low-variance steady output. In QS mode, you need $ while retraining quality filter after a dive+reorient
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In QC mode, you have a long period of no output to patch over because you’re building tooling. Capex. In writing, that’s reading, building and testing frameworks (=scaffolding/rigging) to hold production flows later, instrumentation (=edit pass filters) to check quality etc.
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In QS mode, you have a long period with no “hits” as your quality filter is getting retrained for a new direction. The sign is a hit drought: ATHs languish in the “crap” band because you can’t recognize and double down on the good bits (which are there).
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Sometimes you have to do both QS and QC at the same time, like when learning a new medium and achieving the “cost of doing business” minimum level of QC. Or when you’re genuinely pushing hard limits. Apollo required BOTH insane levels of QC and the QS iteration. Takes lots of $$
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Hmm, 2x2. Low to high QC, low to high QS. Low QC/low QS: failing at play Low QC/high QS: playing well High QC/low QS: skilled craft work High QC/High QS: pioneering
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Semiconductors are a good example of top-right. Moore’s law = always trying to ride the edge of both high-QC design process and high-yield fab process. You want bug-free chips at high fab yield rates.
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hard part is becoming aware of subconsciously internalized quality bar so I can violate it.
I’m also overdue for a spot of quality-controlled cash-out action. Last one was breaking smart S1.