a clearer way to think about this is in terms of software eating its own shadow 
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I think none of these choices are any good to describe a Jungian Shadow of tech
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Addiction
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I think this is more of a correct answer than any of the above options. If the persona is what is drawn outwards into public visibility by social validation/reinforcement, and the shadow the forcefully influential nature, (willfully) ignored, repressed, rationalised away...
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aka the basilisk bargain coined by Conner Chevallier 2018
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I voted adtech but I feel like privacy would be my pick. We publicly assume privacy, secretly accept that we don’t have it, and act out our drama around it. Also, the desire for endlessly increasing admin
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Tech-as-it-is-made or Tech-as-it-is-sold? Because from my experience is-sold is the Jungian shadow of is-made
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Capitalism (or maybe war or both). Most obvious manifestation: the rationalist myth of the all-consuming paperclip maximizer.
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Creating disconnection instead of connection. The systems we build isolate us from nature and from each other. The shadow found in the unconscious of the people creating technology and it manifests as the problems we see out in the external world.
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Facebook (built for connection, yet creates so much disconnection). Amazon (built for abundance and access, yet creates massive waste). And if you walk in the streets of SF, you'll see the outer shadow and reflection as the homeless people out in the streets.
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