a clearer way to think about this is in terms of software eating its own shadow 
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Addiction
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I think this is more of a correct answer than any of the above options. If the persona is what is drawn outwards into public visibility by social validation/reinforcement, and the shadow the forcefully influential nature, (willfully) ignored, repressed, rationalised away...
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Capitalism (or maybe war or both). Most obvious manifestation: the rationalist myth of the all-consuming paperclip maximizer.
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I think none of these choices are any good to describe a Jungian Shadow of tech
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I voted adtech but I feel like privacy would be my pick. We publicly assume privacy, secretly accept that we don’t have it, and act out our drama around it. Also, the desire for endlessly increasing admin
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aka the basilisk bargain coined by Conner Chevallier 2018
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Tech is the shadow to Nature
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Tech-as-it-is-made or Tech-as-it-is-sold? Because from my experience is-sold is the Jungian shadow of is-made
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