Facebook used to tell its new hires to read Snow Crash, while Amazon tells their new employees to read The Goal. This says a lot about each company's culture.
What other companies do this? Which books?
Startup I worked for in 2000: The Alchemist
Back then i2 was built on The Goal
The subversive alt read at Xerox was “fumbling the future”
Books by founders/CEOs shouldn’t count. That just ass-kissing.