read here for domestic cozy starter pack:
Conversation
"domestic cozy seems to be a retreat from uncomfortable and dangerous zones of deprivation and/or ceremony."
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"many unusual and toxic culture-war phenomena in nominally public spaces can be understood as an outward projection of a cozy ethos prevailing in domestic spaces."
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"domestic cozy adds an element of real comfort to situations where premium mediocre adds an element of theatrical faux-luxury. If premium mediocre is extended legroom on a plane, domestic cozy is bringing your own pillow."
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"When the domestic-cozy fam pack is out on the prowl in its pajamas, treating the world as its living room, the rules change." - Bieber literally yesterday
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I'll drop another Bieber pic this week in regards to a solid related article on the domestic cozy aesthetic and vibe by : inc.com/jessica-stillm "Be Weirder (and Uglier) The post-9/11 generation is completely over your artfully staged perfection."
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Lastly, in domestic cozy article 9 of 10, mentions 's profile of and touches on . This was cool to read.
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There is truth in both writer's assessments:
Pattern is seeking a sense of insulated, inwards domesticity as a solution for 'post-burnout millennials.'
But, I also think while domestic cozy is a gen-z led response, it's values go across age groups. I think it's a cultural shift.
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and I think is an interesting bridge / dichotomy between millennial 'premium mediocre' values, and the gen-z informed 'domestic cozy' sensibility for how to deal.
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I think it's also why open spaces has been so well received in short order from people in both their early-mid 20s through late 30s.
I think people are hungry for alternatives to stress, public shouting, and just want to spend more time safe at home, feeling safe, and cozy.
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Replying to
ha ya I helped found gin lane and then pattern. I've been reading for years, but been so heads down the past few months I hadn't read domestic cozy 5-10 till last week. was really meta and inspiring. Couldn't agree with it more.
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fwiw, I think aesthetically / vibe pattern is like 50/50 millennial premium mediocre (which was like 100% gin lane) & domestic cozy. Pattern is trying to naturally evolve away from a lot of P.M. - the values, the playbook, the goal. To be more creative, internal, cozy, loose.
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