read here for domestic cozy starter pack:pic.twitter.com/yj9Havfggm
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ha ya I helped found gin lane and then pattern. I've been reading @ribbonfarm for years, but been so heads down the past few months I hadn't read domestic cozy 5-10 till last week. was really meta and inspiring. Couldn't agree with it more.
fwiw, I think aesthetically / vibe pattern is like 50/50 millennial premium mediocre (which was like 100% gin lane) & domestic cozy. Pattern is trying to naturally evolve away from a lot of P.M. - the values, the playbook, the goal. To be more creative, internal, cozy, loose.
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