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Wish there were a systematic way to build and track lightweight indices on trend hypotheses/forecasts like this. Something like a bunch of churning search terms in google alerts perhaps? Trick is not to track a thing, but the evolving validity of a lens on things.
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Has Starbucks used this “cozy” brand messaging previous winters? Am I just noticing it because I’m personally overindexed on “domestic cozy” right now or is it actually a new thing?
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