Has Starbucks used this “cozy” brand messaging previous winters? Am I just noticing it because I’m personally overindexed on “domestic cozy” right now or is it actually a new thing?
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If you need to bring extra people in to make it seem like your Zeitgeist consultancy has many minds behind it, I can show up and act like an elder millennial version of Don Draper.
not 100% joking.
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They’ve been hinting at it. A few years ago they gave out cute Christmas sweater cozies for Frappuccinos. Those were the best thing in the world!!





