Most online writing actually falls into these kinds of buckets, even if it has the appearance of regular writing
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Ribbonfarm for the first 10 years was regular writing except online, but now it's switched slowly to indexing, footnoting and glossary-making, except mostly self-referentially rather than relative to the web or culture at large.
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End of conversation
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defragging
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I like this one
End of conversation
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curation
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Overhead
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Publishing
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contextualizing.
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BTL: below the line. It’s a marketing term that refers to all the stuff you have to pay for that the target reader/viewer won’t actually see.
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