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This is a long term play that I predict will eventually monetize huge (not pm) for you, though you won’t be able to attribute it back. brand building, basically
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Meh, I've been through a few such cycles. Brand equity++ is overrated. At most you get an ebook and a couple of expenses-only speaking gigs. Anything more requires investing further...airport book, workshop, trend reports... fads are way more manufactured than people realize
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Not what I’m talking about. I’m talking about the vgr brand. And I wouldn’t change a thing in terms of what you’re actually already doing to build it (including believing you’re not building it)
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Oh I know I'm doing it. I just don't believe it's as valuable as marketers seem to think. The value of brand equity, esp in media, has been in steady decline for a couple of decades due to aggregator effects. Masked by the rare black swan brands. Old media vets are in denial :D