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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr Jan 21
      • Report Tweet
      • Report NetzDG Violation

      Venkatesh Rao Retweeted Amanda Mull

      🧐 this thing isn’t going to stop. And I still haven’t figured out how to make any money off it. From a blogger perspective, “premium mediocre” is itself a premium mediocre idea. Lots of glossy attention and traffic, no options to monetize that I actually want to exercise.https://twitter.com/amandamull/status/1219663251623071745 …

      Venkatesh Rao added,

      Amanda MullVerified account @amandamull
      Replying to @ewlamy @michaelmiraflor
      lol i've even got something with the phrase "premium mediocre" in the works
      12 replies 0 retweets 70 likes
    2. Andy Raskin‏ @araskin Jan 21
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      Replying to @vgr

      This is a long term play that I predict will eventually monetize huge (not pm) for you, though you won’t be able to attribute it back. brand building, basically

      1 reply 0 retweets 2 likes
      Venkatesh Rao‏ @vgr Jan 21
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      Replying to @araskin

      Meh, I've been through a few such cycles. Brand equity++ is overrated. At most you get an ebook and a couple of expenses-only speaking gigs. Anything more requires investing further...airport book, workshop, trend reports... fads are way more manufactured than people realize

      10:38 AM - 21 Jan 2020
      • 6 Likes
      • Eternal Glitch Crianza Reserva Rahul Ramchandani Andy Raskin Brian Duffy Bandeauxx.
      2 replies 0 retweets 6 likes
        1. New conversation
        2. Andy Raskin‏ @araskin Jan 21
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          Replying to @vgr

          Not what I’m talking about. I’m talking about the vgr brand. And I wouldn’t change a thing in terms of what you’re actually already doing to build it (including believing you’re not building it)

          1 reply 0 retweets 1 like
        3. Venkatesh Rao‏ @vgr Jan 21
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          Replying to @araskin

          Oh I know I'm doing it. I just don't believe it's as valuable as marketers seem to think. The value of brand equity, esp in media, has been in steady decline for a couple of decades due to aggregator effects. Masked by the rare black swan brands. Old media vets are in denial :D

          1 reply 0 retweets 4 likes
        4. Show replies
        1. K‏ @2Canadians Jan 21
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          Replying to @vgr @araskin

          Fads are way more manufactured. So..true, I see, this often in the crypto space.

          0 replies 0 retweets 0 likes
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