Conversation

I'm really quite astounded by people who think twitter doesn't matter simply because so few (and so weird) people participate in it. "Normies care about it" is not just a meaningless measure of consequentiality... it's a measure of INconsequentiality.
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You only let normies have a piece of the action when a) you can predict how they'll react and you can control that reaction b) all the really important pieces of control/leverage have been used up and the "crowd" is the last source of control.
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