I'm really quite astounded by people who think twitter doesn't matter simply because so few (and so weird) people participate in it. "Normies care about it" is not just a meaningless measure of consequentiality... it's a measure of INconsequentiality.
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Every important thing is important precisely because some small group has managed to pwn it and *prevent* normies from generally accessing it, via institutions, subcultural modes etc. Normies also don't care about how any tech works, how bills are started, or how wars are started
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You only let normies have a piece of the action when a) you can predict how they'll react and you can control that reaction b) all the really important pieces of control/leverage have been used up and the "crowd" is the last source of control.
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This is very validating tbh, and I’ve seen it to be true; my “weird kid” peers in more than one subculture/environment have turned out to be influential & successful in a way that seemed surreal until I realized “oh, I’ve been in elite environments a lot.”
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This is somewhat related but I'm assuming you've read Hazlitt's "On the Pleasure of Hating?" It was all I could think about when reading your "The Internet of Beefs."



