Doesn’t work with all genres. Needs to be out of news cycle and with slow-changing conventions, and with sufficient frequency of publishing to keep the market alive.
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I’m seeing this in a small way with my more blatantly virality seeking “summer blockbuster” type posts like Internet of Beefs. I think them up and save a first draft whenever but finish and publish when I sense I need a new traffic tent pole. It’s like a time-limited option.
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Having watched and supported my wife as she’s become somewhat successful as a YA novelist, the effort is inverted. The high energy phase is the finishing.
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Well, let’s say “initial 50%” whatever that means
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