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Hmm. Wonder how much longer adjectives like “certified” and “official” will impart positive valence to branding copy. Bureaucratism as brand equity. What products/services still use such branding? Sports franchises I think. And safety ratings for cars.
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Wilson’s Certified Bacon, 1919 advertisingpics.tumblr.com/post/190237734
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Bit of a different touch when the meatpacking industry was still in it's Jungle stage. We don't need so many assurances that the bacon did indeed come from a pig. Although maybe we will soon again