I think the magic is in their not being a lifestyle brand, even though that’s what clothing generally is. Instead, they’re in the no-brand quality goods camp.
Big surprise for me here is the popularity of Uniqlo. I had no idea. It seems to have achieved lifestyle identity brand status like Ikea or Apple. Also the long tail range in general.https://twitter.com/vgr/status/1210709193046380544 …
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I love buying good-quality t-shirts in bags, and they have socks Even Walmart is competitive these days in well-made t-shirts, but they're not even trying to compete with Uniqlo in sockspace
End of conversation
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I came up with uniqlo and couldn’t come up with any more.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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