If only brands didn’t have to relate to us with “ads” but could be smart enough to get into infinite game dialogues. I think I’d enjoy a long conversation with Starbucks the brand for instance. Not the CEO or Barista, and not an animated green lady. The brand itself.
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“Speaking of which, I...” Yeah I suppose that’s the case. Either toward themselves or toward some notable experience. But those all ring with the overtime of human-level relatability, which I suggest would be eerily absent in dialogue with your proposed Brand Entity.
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How do you imagine such a conversation would flow? What would you hope to learn from it? What would you ask and how would you steer conversation? I still think the personalization of something so clearly impersonal would be uncanny.
End of conversation
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