Conversation

If only brands didn’t have to relate to us with “ads” but could be smart enough to get into infinite game dialogues. I think I’d enjoy a long conversation with Starbucks the brand for instance. Not the CEO or Barista, and not an animated green lady. The brand itself.
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Brands, if you asked them anything... well, anything deeply human: about individual lives and the flourishing of humanity — they would reliably spin the conversation back toward their love of lattes, etc. They’d eventually sound alien, myopic, and possibly sociopathic over time.
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“Speaking of which, I...” Yeah I suppose that’s the case. Either toward themselves or toward some notable experience. But those all ring with the overtime of human-level relatability, which I suggest would be eerily absent in dialogue with your proposed Brand Entity.
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