If only brands didn’t have to relate to us with “ads” but could be smart enough to get into infinite game dialogues. I think I’d enjoy a long conversation with Starbucks the brand for instance. Not the CEO or Barista, and not an animated green lady. The brand itself.
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Brands, if you asked them anything... well, anything deeply human: about individual lives and the flourishing of humanity — they would reliably spin the conversation back toward their love of lattes, etc. They’d eventually sound alien, myopic, and possibly sociopathic over time.
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"as a consumer, when i want to engage with brands, i want to literally get engaged to a brand."
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If you really want to explore great answers to the "best/fave brands" question, check out Buy It For Life on Reddit
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