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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

Tweets

Venkatesh Rao

@vgr

This is my conversational account. For my work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Venkatesh Rao‏ @vgr 27 Dec 2019
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    How can we turn brands into AIs? Not anthropomorphic spokesmascots. I mean the whole brand as an AI. Logos, ads, positioning, values, personality, style, communication guidelines, relationship to products they front, legal rights etc. They should have personhood rights too.

    4:17 PM - 27 Dec 2019
    • 3 Retweets
    • 22 Likes
    • Sean Dr. S.A. Applin https://preview.tinyurl.com/y8xpfg7p Joost Plattel Andrea Mignolo Dan Hon Jon Goldsmith Ron K Jeffries Symora ꙮ
    8 replies 3 retweets 22 likes
      1. New conversation
      2. Thomas Lisλnkie  💻 🌱‏ @TomLisankie 27 Dec 2019
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        Replying to @vgr

        Why?

        1 reply 0 retweets 0 likes
      3. Venkatesh Rao‏ @vgr 27 Dec 2019
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        Replying to @TomLisankie

        Why not

        1 reply 0 retweets 1 like
      4. 5 more replies
      1. New conversation
      2. erica robles-anderson‏ @fstflofscholars 28 Dec 2019
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        Replying to @vgr

        Half joking, there should be a “Brand Camp” like a 2 week full-time immersive thing.

        1 reply 0 retweets 3 likes
      3. Venkatesh Rao‏ @vgr 28 Dec 2019
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        Replying to @fstflofscholars

        Yep, I’d go

        2 replies 0 retweets 1 like
      4. 1 more reply
      1. Artem Litvinovich‏ @theartlav 27 Dec 2019
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        Replying to @vgr

        ...and that's how everyone in the galaxy got all their problems solved with friendship and ponies.

        0 replies 0 retweets 2 likes
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      1. New conversation
      2. nothing has prepared us for the strange times‏ @enkiv2 27 Dec 2019
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        Replying to @vgr

        Aren't they already AIs? (I mean, AIs that happen to run partially on organic hardware rented from individual humans, but it ain't a human consciousness it's running for sure, or anything resembling one.) Everything we, as humans, do for profit is rental AI work.

        1 reply 0 retweets 4 likes
      3. Tamara‏ @tltroup 27 Dec 2019
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        Replying to @enkiv2 @vgr

        Interesting line of thought. At what point does a meme become a brand (and then AI)? When it's responsive?

        1 reply 0 retweets 0 likes
      4. 1 more reply
      1. New conversation
      2. Leon Markham‏ @humanleon 28 Dec 2019
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        Replying to @vgr

        Brands (and political movements) get a lot of benefit from being somewhat inscrutable, and people projecting their own thoughts onto them. *some* brands would benefit financial from being able to communicate with you, many would lose out

        2 replies 0 retweets 1 like
      3. Leon Markham‏ @humanleon 28 Dec 2019
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        Replying to @humanleon @vgr

        Eg some British clothing brands were simultaneously beloved of working class reggae fans and racist skinheads. An AI would probably reveal it as being less desirable to at least one group.

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. Sean‏ @Ratic16 27 Dec 2019
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        Replying to @vgr

        At most one of my companies will allow itself to interface with brands that do not adhere to this basic level of competence.

        0 replies 0 retweets 0 likes
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