This is a great observation. I don’t think brands have ever been able to interact directly w/ the public so frequently, or so personally. In past, mainly one-to-many ads/commercials, or customer support. It poses a challenge, but also more opportunities to express brand values.
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Spokesperson effect? You're representing a collective greater than yourself, and awareness is easier than self awareness. If my performative emotional intelligence is indistinguishable from the real thing, isn't it the real thing?
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They're just like college applicants. So sincere and well-rounded!
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waifunomics
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I created an Instagram account to follow brands at the same time, and it's actually been great, if only for the bifurcation. I keep up with friends on my personal account, and get a nice dopamine hit on the brand account.
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Following brands is educational, as they employ marketing in the way they think is most effective.
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What does engaging with brands entail? Random @'s? Specific questions?
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Something just happened.https://twitter.com/mapleleaffoods/status/1216529697288355840?s=21 …
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This is good
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