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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

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Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    Venkatesh Rao‏ @vgr 26 Dec 2019
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    Alt hypothesis about why we’re so mired in reboots and reruns: the capex of investing in a new set of characters gets higher every year as humans get more complex, so you want to amortize investment over more stories.

    7:56 PM - 26 Dec 2019
    • 37 Likes
    • Matt Lovan Emily Suvada Martin 🌈👨‍💻📐 swapp 🥭 Sigurd Høystad Andrew Coolerator Scott Allen Chris Clark
    11 replies 0 retweets 37 likes
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      2. Gene Linetsky‏ @GeneLinetsky 26 Dec 2019
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        Replying to @vgr

        That’s one charitable hypothesis. Like saying that a drunk in the night wants to amortize his ability to look for a lost watch by only searching under streetlights.

        1 reply 0 retweets 3 likes
      3. edumurphy‏ @razorsmile 26 Dec 2019
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        Replying to @GeneLinetsky @vgr

        More like a flamethrower searching for things that aren't on fire.

        0 replies 0 retweets 2 likes
      4. End of conversation
      1. david reeves‏ @dreeves 26 Dec 2019
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        Replying to @vgr

        Don’t you think it’s just about maximizing risk-adjusted returns? A lot of new characters and narratives just don’t work.

        0 replies 0 retweets 1 like
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      1. 🅑🅔🅝‏ @ben_mathes 26 Dec 2019
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        Replying to @vgr

        This lines up w the consolidation of movie studios. Existing IP de-risks new movies/shows *and* across existing merchandise and movies/shows.

        0 replies 0 retweets 0 likes
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      1. maxwellroe‏ @maxwellroe 26 Dec 2019
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        Replying to @vgr

        Yes, and nostalgia.

        0 replies 0 retweets 0 likes
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      1. Maynard Handley‏ @handleym99 26 Dec 2019
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        Replying to @vgr

        That’s the supply side. The demand side is finding something you want to watch in a sea of content. Both matter. More important, it’s GOOD not bad. Anything that increases our shared culture/references is a win.

        0 replies 0 retweets 1 like
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      1. Emily Suvada‏ @emilysuvada 26 Dec 2019
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        Replying to @vgr

        I think it's also partly a logical extension of the wisdom that "nothing sells backlist like frontlist".

        0 replies 0 retweets 2 likes
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      1. James Cham  ✍🏻‏ @jamescham 26 Dec 2019
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        Replying to @vgr

        James Cham  ✍🏻 Retweeted Matthew Ball

        Reminds me of this observation https://twitter.com/ballmatthew/status/1209578807629406209?s=21 …https://twitter.com/ballmatthew/status/1209578807629406209 …

        James Cham  ✍🏻 added,

        Matthew BallVerified account @ballmatthew
        Weirdest part of Disney's digital-era dominance is that its best, most defensible, profitable biz is its most analog: theme parks And because of 'cost disease' and property needs, it's basically impossible for anyone to replicate them. You can never enjoy DC like you can Marvel
        Show this thread
        0 replies 0 retweets 2 likes
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      1. George Kean Proudfoot‏ @pojmasta 27 Dec 2019
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        Replying to @vgr

        Evolutionary theory version - certain characters have been so present in your life that they hijack a Dunbar slot and you’re inevitably interested in ‘what’s going on with them?’ even if its no different/less fun than when you first met them...?

        0 replies 0 retweets 4 likes
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      1. Ilya Lehrman‏ @ilya_l 27 Dec 2019
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        Replying to @vgr

        We've just realized that both audience and characters can be complex, and that interactions between audiences and characters can evolve over time. Building on complexity adds nuance and therefore keeps things interesting to long tail chasers and n00bs alike.

        0 replies 0 retweets 0 likes
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