Things are more likely to be successful when people like them. This idea is so vacuous it just might achieve zeitgeist fit.
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Article seems to be addressing a different issue tangential to 'liking' something, but more akin to talking about spotting and targeting a 'big mood' and inherient 'luck' of those moods forming: "Users may or may not love your product, but for some reason they want it to win."
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