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What about some cross between a histogram and heatmap to show changes in tempo of tweeting throughout the thread? Or the velocity/acceleration of tweets over time? I think themes for each thread would be interesting too but not just a word cloud.
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Something like TF-IDF would be a good starting place for each thread. Finding similarities and differences from threads (and the seed topic) could be interesting. I would be interested to see which threads are more similar/different across topics.
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The people doing the threads are probably more deliberate about their language though. Even presence and frequency would probably be valuable. Probably worth a quick experiment. I might have time to put this through some basic NLP tools in the next few days.
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