Hmm. This looks at 7 studies and says the backfire effect (when showing people contrary facts makes them believe more strongly) does not exist and that fact checking works.
Conversation
I suspect most of the time we think this is going on, people are just saving face in the moment and will look for ways to unwind investment in the falsified belief later. Knowing you’re wrong and admitting it to a particular person in a particular situation are different things.
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What ACTUALLY matters for most purposes is that "facts" are nebulous.
I believe "ARM servers will be 25% of the market by 2020". You say I'm wrong. This is not a "fact" that can be checked; it's part of a general theory of the world with many moving parts.
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