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Burners are a sub market, but I'd put a lot of Burners in a cyber-redneck category. The people who go early, shoot ARs/AKs in the desert, blow shit up, do preper stuff, etc. would fit right in with regular rednecks. Just don't bring up Trump.
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It’s brilliant marketing. The pickup truck buyer population is mainly men who are like 70%+ loyal to brand and who give 2 shits about saving the planet. I think he nicely crosses hummer and pickup truck markets.
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