I think the two situations in which "customer obsession" is a meaningful corporate value are:
a) life or death matters are involved
b) you see enough sides of a customer's life that the internal model is not a one-product cartoon (ie all the broad tech platforms)
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For the latter, two ways to test if your business qualifies. You might either sell so many things "share of wallet" is the best metric (Amazon, Walmart) OR you touch such a broad swathe of the information the customer consumes you can shape their mind (Facebook, Twitter)
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