I think the two situations in which "customer obsession" is a meaningful corporate value are: a) life or death matters are involved b) you see enough sides of a customer's life that the internal model is not a one-product cartoon (ie all the broad tech platforms)
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Very few products in traditional marketing unironically positioned themselves as identitycore products. Cars perhaps. Education (college). Healthcare and insurance products.
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I think it's mainly that it's embarrassing to say you're only in it for the money
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