Most consumer-grade shopping is now a household corporate function. Homes are run like small businesses now, with inventory and cash flow management beyond basic budgeting.
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Prediction: enterprization of consumption will be followed soon by the bro-ization of house-husbanding. Somebody will rebrand household work and shopping/errands as “Home hacking” or something. Cf marketing/PR —> “growth-hacking” via bro-ization.
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Bromom would be peak-bro. I’m betting beards and smart-home hacking projects with RPis will replace feminine markers of domestic authority like flagship thanksgiving dinners
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Theory: neoliberal dream is done for good, but the only way we can emerge out of this shitty ethnonationalist reactionary phase and return to a historic trend towards increasingly pluralistic globalized cosmopolitanism is to lean into the micromanorialization of households.
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The unreconstructed traditional family is the heart of the reactionary ethnonationalist project. Driving it towards a postmodern non-traditional business-like construct designed for dense urban environments and information economy is central to coming out the other side.
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If you have kids and are in the US, seriously consider a family LLC as your estate planning vehicle.
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End of conversation
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