Consumerism transformed the economy in the 1890s, and shopping was “fun” for a century, replacing household drudgery for women with spending fun for the most part. Now shopping for fun is for the rich and occassional treat for the rest of us.
-
-
Idea: “who should quit working outside the home?” calculator for couples. It’s no longer a gender roles/cultural performance question. It’s a business decision. For many couples, it would in fact be financially a tactical stroke of genius forvthe guy to quit and be COO of home.
Show this thread -
Prediction: enterprization of consumption will be followed soon by the bro-ization of house-husbanding. Somebody will rebrand household work and shopping/errands as “Home hacking” or something. Cf marketing/PR —> “growth-hacking” via bro-ization.
Show this thread -
Bromom would be peak-bro. I’m betting beards and smart-home hacking projects with RPis will replace feminine markers of domestic authority like flagship thanksgiving dinners
Show this thread -
Theory: neoliberal dream is done for good, but the only way we can emerge out of this shitty ethnonationalist reactionary phase and return to a historic trend towards increasingly pluralistic globalized cosmopolitanism is to lean into the micromanorialization of households.
Show this thread -
The unreconstructed traditional family is the heart of the reactionary ethnonationalist project. Driving it towards a postmodern non-traditional business-like construct designed for dense urban environments and information economy is central to coming out the other side.
Show this thread -
-
-
If you have kids and are in the US, seriously consider a family LLC as your estate planning vehicle.
Show this thread
End of conversation
New conversation -
-
-
Honestly, society needs more professional moms. As a mother who has moved for work, I can attest to the anxiety of filling out emergency forms and asking colleagues whom I've known for a week if they'll be an emergency contact. It's insane that this isn't a service.
-
*pro moms/dads, basically people with the life experience of household management and childcare who can pinch hit. Extended family provides/d this support in trad societies.
- Show replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.

