Costco is EofC Careful deal hunting is EofC Extreme couponing used to be a hoarding-like disease. Now it’s EofC to stretch incomes. By 20-50% often. Anytime normie consumption starts to look like systematic purchasing department operations, it’s EofC
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It is a better deal to have one member of a couple stay home and take over a lot of internal service and product operations that would be far too expensive to buy at market rates. Childcare is an obvious example.
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Idea: “who should quit working outside the home?” calculator for couples. It’s no longer a gender roles/cultural performance question. It’s a business decision. For many couples, it would in fact be financially a tactical stroke of genius forvthe guy to quit and be COO of home.
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Prediction: enterprization of consumption will be followed soon by the bro-ization of house-husbanding. Somebody will rebrand household work and shopping/errands as “Home hacking” or something. Cf marketing/PR —> “growth-hacking” via bro-ization.
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Bromom would be peak-bro. I’m betting beards and smart-home hacking projects with RPis will replace feminine markers of domestic authority like flagship thanksgiving dinners
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Theory: neoliberal dream is done for good, but the only way we can emerge out of this shitty ethnonationalist reactionary phase and return to a historic trend towards increasingly pluralistic globalized cosmopolitanism is to lean into the micromanorialization of households.
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The unreconstructed traditional family is the heart of the reactionary ethnonationalist project. Driving it towards a postmodern non-traditional business-like construct designed for dense urban environments and information economy is central to coming out the other side.
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If you have kids and are in the US, seriously consider a family LLC as your estate planning vehicle.
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End of conversation
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