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Ah here we go, the thread that coined the term
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Thread: New tools are emerging and focusing on *consumers* first. That's because consumers today aspire to become businesses tomorrow. I’ll dub this the "Enterprization of consumer."
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For those who don’t follow this stuff, Li Jin is inverting the phrase “consumerization of enterprise” which was popular in enterprise IT a few years ago, referring to such things as BYOD (bring your own device) and use of consumer grade email and apps for business.
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Costco is EofC Careful deal hunting is EofC Extreme couponing used to be a hoarding-like disease. Now it’s EofC to stretch incomes. By 20-50% often. Anytime normie consumption starts to look like systematic purchasing department operations, it’s EofC
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Consumerism transformed the economy in the 1890s, and shopping was “fun” for a century, replacing household drudgery for women with spending fun for the most part. Now shopping for fun is for the rich and occassional treat for the rest of us.
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Most consumer-grade shopping is now a household corporate function. Homes are run like small businesses now, with inventory and cash flow management beyond basic budgeting.
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