For those who don’t follow this stuff, Li Jin is inverting the phrase “consumerization of enterprise” which was popular in enterprise IT a few years ago, referring to such things as BYOD (bring your own device) and use of consumer grade email and apps for business.
Conversation
She’s talking mainly about the SaaS tool ecosystem used by consumers hoping to become small businesses. Passion economy stuff basically. But I think the trend is much bigger and goes beyond software. a16z.com/2019/10/08/pas
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Costco is EofC
Careful deal hunting is EofC
Extreme couponing used to be a hoarding-like disease. Now it’s EofC to stretch incomes. By 20-50% often.
Anytime normie consumption starts to look like systematic purchasing department operations, it’s EofC
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Consumerism transformed the economy in the 1890s, and shopping was “fun” for a century, replacing household drudgery for women with spending fun for the most part.
Now shopping for fun is for the rich and occassional treat for the rest of us.
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Most consumer-grade shopping is now a household corporate function. Homes are run like small businesses now, with inventory and cash flow management beyond basic budgeting.
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Nowhere is this clearer than in healthcare. Accessing healthcare feels like major b2b contract negotiations or M&A
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Marriage should be considered a cofounding relationship. Primary shopper in the household is basically CTO/COO. Developing a consumption architecture.
The primary earner is CEO/VP Product/Marketing.
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Maybe community and religious orgs need to run “marriage accelerators” for couples. Like gender-neutral couples Home Ec from past era.
Pre-seed/: one or both has steady paycheck job
Engagement: seed stage
Marriage: series A
Child: Series B
Mortgage: Series D
XY-Combinator 🤣
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This is fun, hijacking and forking someone else’s thread in a new, extremist direction
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Replying to
This pattern is mostly cost-control and defensive in 2019, to hold position rather than ambitiously move forward like in 2006. twitter.com/aelkus/status/
This Tweet is unavailable.
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Hot take: tradwifery, ironic or sincere, is economically a conservative status-stop-loss downward class-mobility defense. Domestic stock buyback to take family, inc. private almost.
Two-income living is increasingly a bad deal in big, expensive cities, especially with kids
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It is a better deal to have one member of a couple stay home and take over a lot of internal service and product operations that would be far too expensive to buy at market rates. Childcare is an obvious example.
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Idea: “who should quit working outside the home?” calculator for couples. It’s no longer a gender roles/cultural performance question. It’s a business decision. For many couples, it would in fact be financially a tactical stroke of genius forvthe guy to quit and be COO of home.
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Prediction: enterprization of consumption will be followed soon by the bro-ization of house-husbanding. Somebody will rebrand household work and shopping/errands as “Home hacking” or something. Cf marketing/PR —> “growth-hacking” via bro-ization.
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Bromom would be peak-bro.
I’m betting beards and smart-home hacking projects with RPis will replace feminine markers of domestic authority like flagship thanksgiving dinners
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Theory: neoliberal dream is done for good, but the only way we can emerge out of this shitty ethnonationalist reactionary phase and return to a historic trend towards increasingly pluralistic globalized cosmopolitanism is to lean into the micromanorialization of households.
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The unreconstructed traditional family is the heart of the reactionary ethnonationalist project.
Driving it towards a postmodern non-traditional business-like construct designed for dense urban environments and information economy is central to coming out the other side.
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If you have kids and are in the US, seriously consider a family LLC as your estate planning vehicle.
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