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vgr's profile
Venkatesh Rao
Venkatesh Rao
Venkatesh Rao
@vgr

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Venkatesh Rao

@vgr

Conversational account. For work follow @ribbonfarm, @breaking_smart, @artofgig. Tweets are 90% vacuous views, apathetically held. Mediocritopian. IKEA builder.

Los Angeles, CA
venkateshrao.com
Joined August 2007

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    1. Venkatesh Rao‏ @vgr 1 Dec 2019
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      Horrifying phrase I heard recently: enterprization of consumption. Far too true unfortunately.

      5 replies 2 retweets 45 likes
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      Venkatesh Rao‏ @vgr 1 Dec 2019
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      Venkatesh Rao Retweeted Li Jin

      Ah here we go, the thread that coined the termhttps://twitter.com/ljin18/status/1169753411639640064?s=21 …

      Venkatesh Rao added,

      Li Jin @ljin18
      Thread: New tools are emerging and focusing on *consumers* first. That's because consumers today aspire to become businesses tomorrow. I’ll dub this the "Enterprization of consumer."
      Show this thread
      12:32 PM - 1 Dec 2019
      • 16 Likes
      • Li Jin Brendan Morley Olaf Jorge Camacho Goziem jijo ☕️ तुम्हारा, सागर । nick SIFF Capital
      1 reply 0 retweets 16 likes
        1. New conversation
        2. Venkatesh Rao‏ @vgr 1 Dec 2019
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          For those who don’t follow this stuff, Li Jin is inverting the phrase “consumerization of enterprise” which was popular in enterprise IT a few years ago, referring to such things as BYOD (bring your own device) and use of consumer grade email and apps for business.

          1 reply 0 retweets 15 likes
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        3. Venkatesh Rao‏ @vgr 1 Dec 2019
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          She’s talking mainly about the SaaS tool ecosystem used by consumers hoping to become small businesses. Passion economy stuff basically. But I think the trend is much bigger and goes beyond software.https://a16z.com/2019/10/08/passion-economy/ …

          1 reply 0 retweets 18 likes
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        4. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Costco is EofC Careful deal hunting is EofC Extreme couponing used to be a hoarding-like disease. Now it’s EofC to stretch incomes. By 20-50% often. Anytime normie consumption starts to look like systematic purchasing department operations, it’s EofC

          1 reply 1 retweet 20 likes
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        5. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Consumerism transformed the economy in the 1890s, and shopping was “fun” for a century, replacing household drudgery for women with spending fun for the most part. Now shopping for fun is for the rich and occassional treat for the rest of us.

          2 replies 0 retweets 11 likes
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        6. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Most consumer-grade shopping is now a household corporate function. Homes are run like small businesses now, with inventory and cash flow management beyond basic budgeting.

          5 replies 2 retweets 22 likes
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        7. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Nowhere is this clearer than in healthcare. Accessing healthcare feels like major b2b contract negotiations or M&A

          1 reply 0 retweets 8 likes
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        8. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Marriage should be considered a cofounding relationship. Primary shopper in the household is basically CTO/COO. Developing a consumption architecture. The primary earner is CEO/VP Product/Marketing.

          2 replies 0 retweets 17 likes
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        9. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Maybe community and religious orgs need to run “marriage accelerators” for couples. Like gender-neutral couples Home Ec from past era. Pre-seed/: one or both has steady paycheck job Engagement: seed stage Marriage: series A Child: Series B Mortgage: Series D XY-Combinator 🤣

          1 reply 2 retweets 31 likes
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        10. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Lifestyle business = no kids, rent>own, gig economy, no OPM 😂

          2 replies 0 retweets 9 likes
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        11. Venkatesh Rao‏ @vgr 1 Dec 2019
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          This is fun, hijacking and forking someone else’s thread in a new, extremist direction

          1 reply 0 retweets 15 likes
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        12. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Micromanorial economy. Maybe everybody can also have a budget “family office”, time-shared e-butler, etc.

          1 reply 1 retweet 12 likes
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        13. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Venkatesh Rao Retweeted

          This pattern is mostly cost-control and defensive in 2019, to hold position rather than ambitiously move forward like in 2006. https://twitter.com/aelkus/status/1201247629398757376?s=21 … https://twitter.com/Aelkus/status/1201247629398757376 …

          Venkatesh Rao added,

          This Tweet is unavailable.
          1 reply 0 retweets 5 likes
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        14. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Hot take: tradwifery, ironic or sincere, is economically a conservative status-stop-loss downward class-mobility defense. Domestic stock buyback to take family, inc. private almost. Two-income living is increasingly a bad deal in big, expensive cities, especially with kids

          1 reply 0 retweets 14 likes
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        15. Venkatesh Rao‏ @vgr 1 Dec 2019
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          It is a better deal to have one member of a couple stay home and take over a lot of internal service and product operations that would be far too expensive to buy at market rates. Childcare is an obvious example.

          2 replies 1 retweet 13 likes
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        16. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Idea: “who should quit working outside the home?” calculator for couples. It’s no longer a gender roles/cultural performance question. It’s a business decision. For many couples, it would in fact be financially a tactical stroke of genius forvthe guy to quit and be COO of home.

          1 reply 0 retweets 17 likes
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        17. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Prediction: enterprization of consumption will be followed soon by the bro-ization of house-husbanding. Somebody will rebrand household work and shopping/errands as “Home hacking” or something. Cf marketing/PR —> “growth-hacking” via bro-ization.

          2 replies 6 retweets 24 likes
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        18. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Bromom would be peak-bro. I’m betting beards and smart-home hacking projects with RPis will replace feminine markers of domestic authority like flagship thanksgiving dinners

          2 replies 2 retweets 13 likes
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        19. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Theory: neoliberal dream is done for good, but the only way we can emerge out of this shitty ethnonationalist reactionary phase and return to a historic trend towards increasingly pluralistic globalized cosmopolitanism is to lean into the micromanorialization of households.

          2 replies 2 retweets 16 likes
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        20. Venkatesh Rao‏ @vgr 1 Dec 2019
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          The unreconstructed traditional family is the heart of the reactionary ethnonationalist project. Driving it towards a postmodern non-traditional business-like construct designed for dense urban environments and information economy is central to coming out the other side.

          1 reply 1 retweet 10 likes
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        21. Venkatesh Rao‏ @vgr 1 Dec 2019
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          Software eats the family 🤣

          2 replies 2 retweets 10 likes
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        22. Venkatesh Rao‏ @vgr 1 Dec 2019
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          The only way out of enterprization of consumption is through

          1 reply 0 retweets 5 likes
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        23. Venkatesh Rao‏ @vgr 1 Dec 2019
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          If you have kids and are in the US, seriously consider a family LLC as your estate planning vehicle.

          3 replies 0 retweets 12 likes
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        24. End of conversation

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