Randomized universal basic nobility RUBN. Every year 1% of land with titles is handed out by lottery to random people who pass a basic sanity and presentability test, get put through a finishing school, and get to hold the estate for lesser of 3 generations/100 years.
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How are basic sanity and presentability judged, what are the criteria? Why have the presentability as a criteria at all, can be very very subjective...
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By incumbent nobility via a sort of debutant ball (except gender neutral) of course, not by you proles

