I see a design pattern emerging in social media where publishing brand is deliberately reduced to personal brand by default. If you want to have more than one non-personal brands on a medium you have to jump through a few hoops. Media is anchoring in personal credibility.
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I adore my four very different twitter accounts lol
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Your most consistent brand identity to me has been “VGR” I even think I’ve seen it tagged on a few buildings
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Stewart has been doing it since at least the era of the Whole Earth Review
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