I see a design pattern emerging in social media where publishing brand is deliberately reduced to personal brand by default. If you want to have more than one non-personal brands on a medium you have to jump through a few hoops. Media is anchoring in personal credibility.
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Unclear if this is a conscious choice or an externality of using Facebook or google for the identity layer.
So for example I run 2 mailing lists on substack under same email, but apparently this is rare and design discourages it.
Roam uses google and I sense same pattern.
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I’ve never liked using my name as a brand, but apparently this is the default for most new platforms. This is probably twitter’s best feature, that they don’t insist on integrating everything around a single personal identity.
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