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It’s like a nobility branding regime for products. It’s not that the king buys the best, but that what the king buys is officially defined to be the best, with prices distorted accordingly. Very interesting marketing milieu.
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I think no-one cares because anyone who would care basically thinks "ooh, appointment to the Queen. lah de freaking dah". Like when you see that "Coca Cola is the official soft drink of Disneyland". Do you much care?