What do you call it when you try to simultaneously optimize and commoditize something? It’s a kind of categorical canonization. Like trying to make the best basic toast. St. Toast. A lot of v-commerce seems to be driving towards that. Define the category with the best unbrand.
-
Show this thread
-
This Tweet is unavailable.
Replying to @sagar__dubey
Vertical commerce. Used to be the term for stuff like beta brand, everlane etc
2:49 PM - 17 Nov 2019
0 replies
0 retweets
1 like
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.