Things I’ve seen that fit this Socks Backpacks Underwear Shoes Notebooks A lot of premium basics that act like they’re defining the category. Seeking a sort of “by a;pointment to the Queen” cachet like those weird British brands
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What is v commerce? Google says it’s voice commerce?
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Vertical commerce. Used to be the term for stuff like beta brand, everlane etc
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Factor investing.
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My worst idea is rebranding hamburger helper as $12 Impasta-bowls
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i'ma thinkin' about how that kinda seems like a contradiction in terms, since the best commodities are necessarily optimized in ways that suit the commoditization process – like how tomatoes are tough to survive transporthttps://twitter.com/visakanv/status/1122934435035238400 …
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but I suppose it's optimal enough in the eyes of the general public
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Capitalism.
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Industry-standardizing, like ECMAScript for example.
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Not sure if this fits but the next-gen mattress companies like Casper feel a little like this: one mattress that works for everyone and is supposedly superior to the more expensive luxury brand mattresses
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