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The most interesting part of the ok boomer discourse is being missed by everyone: not how it works but that it does! It does because now everyone identifies as Zs / Xs / Boomers / Millennials. This is what's new: advertising demographics becoming group identity in real-time.
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I think Tyler misreads this. While he’s right that Boomers are viewed as a force of nature, ‘Ok Boomer’ signals agency to fellow Ms/Zs rather than impotence. I hear it as, “we can just go around these people or run out the clock on them. They no longer matter. twitter.com/tylercowen/sta…
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