Okay so this thing has distribution backend too. I don’t get how these stores make money. At say $20/sq-ft for a 200 sq-ft store, you’re talking about $300 in margin/day just to cover rent. At say a 60% gross margin for overpriced tchotchkes, that’s $500/day revenue to cover renthttps://twitter.com/aneel/status/1191023145546858496 …
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Boutique money launderers? A MLM scheme for gentrifiers?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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I mean, for the most part, I would suspect that the purpose of these shops isn’t to make money and the proprietors don’t need the shops to make money. In the case where they do need that, they’re in for a rough ride born of disillusionment.
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The one near me that makes ends meet does it through being a coffee shop, not through the home goods and accessories retail. One a bit further makes money mostly through an ecomm shop with leads driven via Instagram where they have a large following and strong lifestyle brand.
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I think that these stores are the new "art galleries". Real estate developers give them store space for super cheap to fill an actually unaffordable space and up sell their new condos until they can move a Starbucks in. I think there is a cabal of developers email list.
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I also have noticed "the red door" in real estate listings, I don't know the story but I imagine that in the Realitor's cabal email list that someone had stats for sales of houses with red doors being higher. No actual house owner is going to paint their door red, it's weird.
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