Is this premium-mediocre or domestic cozy? Supporting arguments required.
Conversation
This feels schizoid to me. 3D and bamboo branding is definitely PM, but comfy and hug are DC.
“Comfy” in current usage is the bro fork of mainstream DC, which is a somewhat feminized sensibility.
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I see a mix of them in d2c brands. Claiming stylish and cozy both. This is from 30 seconds just now:
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