With the explosive growth of podcasts seeking ever more obscure guests, “being interviewed” will soon carry no prestige. What will be the next previously exclusive thing to be bled dry by digital media?
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Look at digital native things. Authoring a consciously crafted warren of interlinked threads like is not a case of new media eating and commoditizing old media. It’s a case of new media uncommoditizing itself out of a commodity default layer.
It’s an expensive signal.
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The problem with books etc is that they’re easily faked as credibility signals. You could write a 250 page book that actually has an idea of that scale, or you could just fluff out what should be a twitter thread with filler. For too many dumb gatekeepers there’s no difference.
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Once you see how sausage is made in terms of PR “hit manufacturing” you realize in the best case it is 20% spark of originality, 80% social engineering hacks of distribution ecosystems and subcultural confirmation bias fodder demand. That’s how Sapiens becomes a must-read in SV.
Podcasts are a different beast. Interviews are the wrong mental model. It is more like subcultural conversational ambience. The elevator muzak of multitemporal reality tunnels.
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That makes sense but the scarcity dynamics are still at work I think. I’ve noticed podcasts having to step up their game to stand out and attract good guests: video tapes, good design, nice website, lots of editing to make you sound smarter, etc
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