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With the explosive growth of podcasts seeking ever more obscure guests, “being interviewed” will soon carry no prestige. What will be the next previously exclusive thing to be bled dry by digital media?
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Look at digital native things. Authoring a consciously crafted warren of interlinked threads like is not a case of new media eating and commoditizing old media. It’s a case of new media uncommoditizing itself out of a commodity default layer. It’s an expensive signal.
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Once you see how sausage is made in terms of PR “hit manufacturing” you realize in the best case it is 20% spark of originality, 80% social engineering hacks of distribution ecosystems and subcultural confirmation bias fodder demand. That’s how Sapiens becomes a must-read in SV.
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